The door-hanger advertisement is one type of local advertising that’s still relevant in the modern age of online marketing. These vibrant advertisements are hung directly on doorknobs and are certain to be noticed.
Engaging with your customers in this tangible way is an effective way to spread more people to know about your products or service. The greatest benefit of personalised door hangers is thatpersonalised door hangers you concentrate your advertising on the communities in which your customers reside.
If you’re a small-scale company that has a local footprint here are seven reasons to include door hangers to your marketing plan.
- Your Message Is Highly Visible
When the majority of people come home at night, many go through their mail and sort through every piece of “junk” mail without taking a look. Door hangers are a hit due to their ubiquity and visibility. type of advertisement.
The consumer is unable to ignore the message, and must interact with the door hanging device by physically taking it off. They’re likely to take a look and increase the chances of reaching the people you want to reach. The chance to be visible is what good marketing is about and there are few ways to ensure an incredibly high degree of visibility.
- Affordable Way To Reach Customers
One reason why door hangers are still a popular choice is that they’re among the least expensive forms of advertising available to businesses of all sizes. This is especially true when your client base is local.
Door hangers are available in batches that are suitable to your requirements. They can yield impressive results at a moderate cost when compared with other strategies.
- Highly Targeted Marketing
Door hangers are a superior choice for marketing that is precise than print or online media.
This advantage is especially relevant for small businesses that are trying to increase their presence within the local area.
- Improve Brand Recognition
Door hangers are tangible, tangible and lasting forms of advertising. It helps you build brand recognition and bring in new customers who might not be aware of your company.
Incorporating your brand into the local database of businesses is essential. Door hangers are great for reviving the memory of customers who have been with you for a while.
- Flexible And Straightforward
Door hangers are a remarkably versatile method of marketing that could be beneficial in many different situations.
It is also possible to put together an advertising campaign with a relatively short notice.
- Door Hangers Can Be Customised
The look and feel of your door hanger campaign could match your business’s specific branding needs, which includes an endless variety of designs, colour schemes, and fonts.
They can be glossy featuring full-colour graphics or photos and communicate your message in an innovative and engaging manner.
- Perfect For A Nimble Marketing Campaign
Door hangers are still proving their worth by demonstrating their unique benefit of being a great way to give coupons or offers.
Example Door Hanger Campaigns
Take a look at these examples of campaigns and modify it to suit your business’s requirements.
Real Estate Adverts – Door hangers are great for realtors with recently added listings.
Politicians – Door hangers are fantastic advertisements for campaigns in the political arena.
Local politicians in particular can benefit from establishing a personal relationship to voters for the sake of a grassroots campaign.
Menus for Restaurants: If your establishment provides take-out food door hangers provide an ideal opportunity to promote businesses to open by making your menu accessible to customers who might be in your local area.
Encourage new businesses by including coupons highlighted or coupon codes.
Residential Services – Home services companies, such as landscapers, plumbers, technician’s contractors, painters and plumbers, are able to profit from a door-hanger campaign.
Place your ads where they’re necessary for potential customers at their homes.
Decide The Campaign Goal
Set a goal before you design the shelf wobbler. What are the outcomes you want to achieve after the end of your campaign? One of the goals you could set for your marketing campaign would be:
- Increase sales
- Increase the number of phone calls and emails enquiries about your business
- Collect contact details
- Profit margins can be increased by a specific percentage
When you have decided what you want the final result using shelf talker will be able to examine your results after you’ve finished your program and figure out what is working and what could be improved for the following round.