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Ways To Optimize Your eBay Listings

How to find the best keywords for your eBay listing

eBay is ruled by keyword search, people bid on eBay items using keywords. The more targeted the keyword your listing is found under, the better chance you have of getting a customer who wants to buy that item.

Most likely, you’ve been told at least once that in order to find a decent seller account on eBay, you should use a credit card with an address in the same country as the items you will be selling.

This is also true for eBay keywords, so before you choose your keywords, check if they are available to use in that country’s category. It can’t hurt to sprinkle some of your most highly targeted keywords throughout the listing titles and descriptions but don’t go overboard or you will raise red flags with eBay.

Also, don’t use the same keywords that others are using (e.g. Apple iPod Nano) because buyers won’t be searching for these very common words anymore once they’ve found what they’re looking for. It’s better to include more specific keywords like “Apple 8 GB 4th Generation iPod Nano MP3 Player”.

Those who use eBay a lot know exactly what Power Sellers are. They can find out what keywords you have been using and buy the item from you under a different user name if they want it, even if that means paying full price again (eBay doesn’t like this). If your listing isn’t found under the right keyword, it’s likely that your customers won’t find your listings or will buy from someone else.

These services can help you find better keywords for your eBay listings:

1) Google’s Keyword Tool:

It  allows you to input keywords and finds similar ones related to them, and

2) Word Tracker:

It offers a free trial and can be used to find the popularity of keywords in eBay’s search results.

Tracking your competitors is a great way to find out what keywords they’re using, or if you want to go outside of eBay for this information because it often contains words that aren’t allowed on eBay such as “iPod”, try Include Words, which provides a list of popular keywords and how many times they’ve been searched.

Another idea is to get help from other eBay sellers who know the ropes better than you do, such as those who have already established accounts with good selling history and who don’t use “iPod” in their listings. Take a look at their auctions and contact them to see if they’re willing to share their keywords with you in exchange for something else (e.g. a reciprocal sharing of your own keywords).

You can also keep an eye on the listings that appear in eBay’s “What’s Hot” section and take advantage of these popular listings by buying out their auctions or searching for similar items sold elsewhere to get the idea of what price to sell yours at.

If you don’t already know, here’s how to find out which keywords are most popular in eBay’s search results:

1) Go into any listing that uses these popular keywords,

2) Click ‘View Item’ and then click the ‘Item Specifics’ tab on the left-hand side of the page,

3) Then click ‘Edit’ next to ‘Search Terms’, and

4) Copy and Paste the words into a text file – voila! You have a list of popular keywords.

$10,000 spent on SEO = 100 items sold daily = $50 profit per item

Using this information for your own listings can improve your search engine ranking, so you sell more items and at a higher price.

However, keep in mind that you can’t control who buys from your listings because keywords will increase traffic to your listing page but not necessarily sales.

In conclusion, pay attention to the most popular words used on eBay with tools that provide similar keywords, then use those keywords in your listings. This will help you come up with the right words to increase traffic to your listings, but it won’t guarantee sales.

I know it’s important to optimize my listings but what are the best steps for success? How do I get started?” There are many different ways that you can improve your listings. eBay listing optimization is the most important step to getting more traffic and sales on eBay. It can be tedious, but it’s worth it when you hear that someone found your listing after they searched for “clothing” or whatever keywords are relevant in your niche.

eBay Search Engine Optimization: Best Steps For Success

The following steps will walk you through how to start your eBay search engine optimization so that you can get the most out of your listings and start making more money on eBay!

  1. Research & Study Your Niche

The first step in optimizing your listings is studying and researching your niche. The more specific you are with keywords, categories, and titles; the better results you’re going to get. Learning about keywords is a pretty big part of this step because it lets you know what kind of words and phrases people are using to search for your products or niche.

For example, if you’re selling women’s clothing and doing some eBay SEO then you might want to study the keyword “women’s plus size clothing.” If you’re selling men’s clothing, you might want to study “men’s polos” or “men’s dress shoes.”

Here are some great ways that you can study and research keywords:

Google Keyword Planner:

This is a free tool provided by Google. You can use it to search for keywords that people may be using when searching for things in your niche. You just put in the word or phrase that you’re searching for. And then it’ll give you a list of other keywords related to that term or phrase.

Bing Keyword Tool:

This is similar to the Google keyword planner but works with Bing. You can use this tool along with the Google keyword planner. Because these are the 3 main search engines that people use when searching for things on the Internet.

Google Trends:

This is a very interesting tool because it actually shows you when people are searching for keywords or phrases. You can see the trends in whatever area that you’re mainly focused on. You can also see how many people searched for a term over a specific amount of time.

  1. Keyword Research

After you’ve done some research on your niche’s keywords, you can start to look at what people are actually using. When I say this, I mean the words that they’re actually typing into the search engine to get results for whatever it is that they’re looking for.

  1. Creating Keyword Rich Titles & Descriptions

This is one of the biggest parts of eBay search engine optimization. This is because when people are searching for something. They type in the keywords that they’re looking for. And then eBay gives them a list of listings that have those words or phrases within their titles and descriptions.

Now the “secret” is to think of what people might be typing into the search bar. If you write something like “women’s blouse” and the title says “Women’s Collared Button Down Black Shirt XL”. Then that isn’t going to be very eye-catching to users. Instead, you should think of words that people might type into eBay to find a shirt like this and how you can describe what your listing is really about. A better title and description could be: “Vintage 90s White Short-Sleeve Button-Down Shirt Dress Women’s Size XL”.

  1. When to Use eBay Listing Variations

Listing variations are when you have the same item, but it is listed in different colors, styles, sizes, materials, etc. For example, you could sell the same pair of shoes in 3 different colors. This is good because people who would only want to buy one specific color probably wouldn’t be able to find it on eBay otherwise. Also, if they search for this shoe in a certain color and your listing comes up. But they don’t like that color, there’s another option for them.

  1. eBay Search Engine Optimization FAQs

Q: If I use keywords, will that help my product? (What does this mean?) 

A: Yes it will because the more people see your listings when they search for certain things. The more likely they are to buy your item if they like what you have to offer.

Q: How can I find more keywords that people search for? 

A: You can do some research on your own niche’s keywords, but you could also use Google Trends. The Google Adwords Keyword Planner. And/or the keyword section of eBay Categories to get an idea of what people are searching for.

Q: Isn’t this all a waste of time and I should just be focusing on my listing? (What does this mean?) 

A: Using eBay keywords and listing variations is not a waste of time. You need to make sure that your item pops up to buyers when they search for certain things. It is because it increases the chances of them seeing what you’re selling and buying it.

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