In the world of eCommerce, the Amazon market must be an integral part of your business strategy. Because if you don’t sell it, your competitors.
But there is a right way and the wrong way to sell on Amazon.
The right way will win over new customers, develop your business, and position you for long -term success. The wrong way will be charged money, injuring your reputation, and the potential to make you kicked from the site.
To help you avoid the most common traps, we will discuss the most dangerous Amazon seller’s mistakes and strategies that you can use to avoid it.
Amazon seller error #1 – Optimization of an incorrect list
Just like how your website needs to be optimized for search engines, so do your product list. Optimizing product lists helps you maximize conversion, improve search results, and encourage profitability.
The good news is that the Amazon (A9) search algorithm follows an easier formula than the web -based SEO algorithm. That’s because A9 has one main focus – connecting buyers and sellers. Therefore, optimization of recording you need to help potential buyers find and then understand your product.
Apart from the theoretical simplicity, too many sellers make errors optimizing a list that is easily avoided. As a record of search engine journals, the most common of which include:
- Not maximizing indexing opportunities
- Incomplete keyword research
- Keyword stuffing titles
- Failing to incorporate customer reviews and questions
- Eschewing videos
- Poor image utilization
Amazon seller’s mistake #2 – breaking the rules
When you join, you agree to comply with Amazon’s guidelines and rules. Failure to uphold Amazon’s policy can result in rigid consequences, especially because the seller’s actions can negatively reflect the reputation of Amazon. If that happens, Amazon will not hesitate to turn off your seller’s account, thus preventing you from reaching a large -massive consumer base and cutting the main source of income.
Despite violations of the Amazon judge rules based on cases per case, general reasons why sellers have been banned in the past include:
The problem of the quality of Amazon’s products depends on consumer beliefs that when they shop on the ecommerce site, they hope to receive high-quality products.
Delivery Problems –
Likewise, Amazon has a reputation to ensure that the products ordered on their website arrive on time, and arrive as advertised. Delivery is late or canceled orders. Learn more about Amazon’s direct delivery on our website.
Poor customer reviews – often, the first two problems have an impact on this one. But the lack of communication between the seller and the customer only worsens this problem. If the seller receives adequate negative reviews, it can easily produce a ban. Likewise, integrity is important. If you are caught buying a customer review, you will immediately start the platform.
Violating List Guidelines –
There are rules to include items correctly on Amazon. If your product detail page violates the rules or provides misleading information, Amazon can end your page.
Having many accounts or selling accounts –
When selling on Amazon, you have to do it only through one account. And that must be yours. The company expects honesty about who you are, what you sell, and who you sell. Selling the account violates the contract that you follow with Amazon.
Amazon seller mistake #3 – Directing the buyer to your website
Although this can be technically under the previous Amazon guideline category, he deserves his own place.
Simply put, Amazon did not welcome the competition. Yes, that is really – but that does not allow you to use the site for personal promotion or expel sales from the site. When operating in Amazon can reduce your chances of targeting or encouraging branding, it is the tradeoff that you make to access a large -magnitude shopping base.
Sometimes, sometimes, the seller will include the url of their website shop in the product list. That is a violation of Amazon policy that is clear and can result in prohibitions. Likewise, if you use Amazon’s name, trademark, or sales like Prime Day on your website, but do not have a link that leads directly to Amazon, you can expect a site to take quick action.
Amazon seller’s mistake #4 – Failure to Utilize Amazon PPC
The Amazon seller provides access to the default Pay-Click Advertising System (PPC). This is a tool that too many sellers fail to use. But this is an opportunity for you to create a competitive advantage.
For simple costs, you have the means to directly get your product in front of the customer. In addition to a fast market entry, the Amazon PPC dashboard makes it easy to measure and track results, this is paired well with other marketing channels, and offers a lot of data and consumer insights that can be followed up. You can use Amazon PPC to increase sponsored products upward, encourage sales, and increase your ranking.
Amazon seller mistake #5 – Over Stock Order
The concern of the general seller is that they will run out of stock in the case of a surge in demand. Besides, who wants to run out of products when customers demand to get it? Also, many sellers hope to reduce the cost per unit by ordering large amounts.
If you handle your own fulfillment, how many stocks you carry up to you. Being overstock can affect your cash flow, but that is your business decision.
However, if you are a seller whose product is filled with Amazon (FBA), having too much stock can be charged. So, what is Amazon FBA? The Amazon FBA seller pays Amazon to store their goods. When inventory collects dust on the shelf, you lose money instead of getting it. Also, if the item sits in the Amazon warehouse for more than a year, there is an additional fee.
The seller must always try to maintain the level of inventory that falls into the Goldilocks zone; Not too little, not too much – right. And inventory forecasting, especially with the help of automatic software, can help you achieve it. for more inform actions you can connect a good Amazon marketing agency.
Anji writes for Technical, Digital marketing agency, and SEO-related topics additionally; she has had a passion for the technology industry for more than ten years. Anji has become an experienced technical writer in this industry. She works in an Amazon Marketing Agency Called Winalll.