How do you grow your company in today’s fastest-growing digital era while successfully grabbing the attention of your target markets?
You can either go with traditional techniques (such as employing television advertisements, print media billboards, and signage) or you can adopt more modern marketing strategies, such as using explainer films.
Don’t you believe the first choice would take a lot of time, money, and effort? For this reason, we provide you with the best choice, employing explainer videos. What do you think about this?
What’s more intriguing is that having a brief, extremely educational, and well-tailored explainer videos is always advantageous in expanding a company’s internet presence, regardless of a company’s size, shape, and dynamics.
Whiteboard, 2D and 3D animation, live-action, and motion graphics explainer films are just a few of the options available to you if you ever decide to use animated video services for your business. However, it fully relies on which style of explainer film you like using to spread the word about your brand to a wider audience.
So let’s explore explainer video creation in more detail and explain how it helps businesses in the modern technology era.
1. Produce accurate conversion rates
The ability to convert customers is essential for corporate success. Because of this, marketers believe that explainer videos are successful at turning leads into high conversion rates. You may make the ideas and concepts associated with your brand simpler through explainer videos. A well-made explainer film can draw a lot of viewers to any items or services, regardless of what they are.
Explainer videos are the attention-seekers that may quickly grab the interest of your viewers. According to Word Stream’s research, placing such movies on your website’s landing page can boost conversion rates by 80%. In contrast to other films, this marketing tactic can help your campaign succeed since it offers engaging information that entices customers to interact with your business straight immediately. Therefore, even one video will lead to higher conversion rates.
2. Make Your Explainer Videos Available on Social Media Sites
Because your brand’s primary message can be easily distributed worldwide, create beautiful explainer movies and share them on various social media sites. It only requires a single click; downloading, additional costs or work are not necessary.
92% of individuals use mobile phones to send films to friends and family on social networking sites. When customers consistently do this, your ROI rises in addition to website traffic. Therefore, the most important thing for you to do is to make an interesting video and post it on social media.
Let’s examine how various social media networks support explanation videos:
There are already 2.3 billion YouTube users, and that number is significantly growing every day. So, do you really believe that your explanation video won’t become viral online? 73 percent of customers decide to buy a product or service after watching an explainer film about it.
Make sure your material is interesting and timely so that it can draw customers of all ages to your business.
Although it is one of the top venues for generating significant web traffic, you may only publish videos that are no longer than 140 seconds.
Quora: Through this platform, useful information about goods and services may be shared with businesspeople and influencers.
3. Include a Strong CTA
One of the finest ways to encourage viewers to take immediate action is a strong call to action. Always include it at the conclusion of videos so that viewers can proceed through the sales funnel after learning about the products. Let’s put it this way: if your video is very educational and you have provided your viewers with solutions to their problems, then your CTA should undoubtedly encourage them to make a purchase.
Use CTA sparingly throughout your films because the audience may perceive it as a sales pitch. Additionally, attempt to include CTAs that will help you achieve high performance. Here are a few instances of powerful CTAs you may utilize in explainer videos for your convenience:
- Start now
- Message us
- Study more
- Connect with us
- Click this
- View more
If not, you can come up with your own CTAs based on the demand for your goods and services. If you plan to use your movie across many platforms, make different CTAs that stand out distinctively and are simple to click. It will undoubtedly enable your customers to make a quick purchase.
4. Improve Your Google Search Ranking
Higher Google ranks for your website as a result of improved SEO rankings translate into more sales. Explainer videos are becoming increasingly important for marketing purposes. Businesses with targeted video marketing tactics gain more leads, make more money, and raise brand awareness when their explainer videos are SEO-friendly.
Following several crucial measures is advised when producing explanation videos:
Your title needs to be keyword-rich and SEO-optimized to help you rank on Google.
Include eye-catching meta-description in a concise amount of time. Think about the answers that consumers are seeking and provide them in your explainer videos.
In order to reach your target audience, use hashtags carefully.
Make sure your thumbnails are attention-grabbing enough to draw viewers in.
5. Activate Emotions
Remember that most consumer decisions are influenced by their emotions. Consider creating things that can stir up feelings. For instance, children’s toys, cosmetics, etc. Whatever your product may be, it must be presented in a way that the viewer can identify with because it is the focal point of your film.
However, if you provide them a quick and simple explanation in a lighthearted and interesting manner, they will stay on your website longer. The duration of the video is not necessary for it to be beautiful and outstanding. Normally, it should last no longer than 30 to 60 or 90 seconds. Users’ attention span typically decreases after 90 seconds, which ultimately hurts explainer videos’ performance. Think about the goals you have for your explainer films. Your goods and services will almost surely elicit an emotional response from your target market once you’ve figured it out.
6. Expert Voice-Over
You can emotionally connect with your viewers if you make a great explainer video. Additionally, it’s imperative that you use the right voice for this. The entire video could be ruined by someone with a weak or harsh voice. Finding the right person for your explainer video, whether they are male or female, is essential since they will be able to deliver because they have the appropriate information and understanding.
You’ll need someone who can use a variety of tones, speak effectively, and make their remarks emotionally compelling. They must, in other words, be able to captivate and overpower the audience. Think about downloading a podcast, tuning in to the radio, or participating in a webinar. Your video demands both originality and accuracy, as well as top-notch production. Therefore, knowing the reasons for hiring a voice-over actor can make the process of choosing the best voice-over actor for your project much simpler.
7. It is economical
You may purchase professional, high-quality explainer movies for a fair price in today’s technologically advanced world. Animation is generally thought to be expensive. The truth is that prices differ significantly across various media platforms and artistic subgenres. Typically, modest cost includes the most basic 2D design, which has plain backgrounds and little depth.
Videos with 3D animation that feature highlights, shadows, and other tailored effects are an option if you have a significant budget. All of these factors lengthen and cost more to produce, but they also have a pleasant effect on your business. You can be confident that a competent video marketing company you hire will present your brand and message in an appealing and correct way. It is essential since it will distinguish your brand from the competitors.
Social media has changed the way that we live our lives. Everything has changed, even how we get our daily news and contact with our loved ones. Both social media and modern business practices have revolutionized the world.
At this time, it comes as no surprise to say that explainer videos have grown in significance for businesses to market their goods and services. In order to make a lasting impression on their target audience, 96% of marketers are attempting to boost their expenditure on video marketing.
Create your explainer videos so that even a 10-year-old child can understand the value proposition you are presenting in them. What are you still holding out for? Start interacting with Simply Explainer to grow your company internationally. Present yourself, your goods and services, and use explainer videos to increase brand recognition.